Why we created MFR

      We own a commercial FM station, Morena FM, in Itabuna/BRA. It was the first station in Brazil to only play digital music and commercials (back in 1991, when CD was still rare in the country).
         I fulfilled my dream of building a great radio station, but I have another dream: create a really global radio station, that can attract people from all over the planet with a bold programming. It's a huge challenge. The first problem is the time difference between Brasil, USA, Europe and Asia.
         When it's noon in Brasil, it's midnight in Japan, 1500 in Europe, 11 am in New York and 8 am in Los Angeles. Then there's the cultural differences. It's hard? Yes. It's Impossible? Not really. The internet helps to demolish barriers and we intent to use music to eliminate all frontiers.

Explaining our schedule

      The first thing we did was study the time differences, to know when brazilians, europeans, americans and asians listen to radio and which hours overlap between them. Then we did a research about the favorite genres in each country. We know, for instance, that latin pop is more popular in the US than in Asia.
         There were some surprises, like the broad acceptance of rock and how popular classical music is in Europe and Asia (I'm talking about guys like Mozart here). Then we selected the genres that every country likes to be the base of our programming. On top of that we added some brazilian music you may like.
         It's something no one did before, so we really don't know how it will behave. If you find our programming weird, please, give us another chance and listen a little more. We'll adjust the programs now and then, because this is an ongoing project. Fell free to give us suggestions through our email radio@morena.com.br. If you like us, please help the project donating anything through PayPal to account marcel@grapiuna.com
         Marcel Leal, the mad person in charge.